About

Creative Destination

Founded in October 2023, Lacy Road Media (LRM) offers a diverse marketing portfolio – photography, graphic design, public relations, event management + more. Visit our services page to learn how we can guide you on the road to success!

Starting Point

LRM’s founder Gabby Glenister has had a creative spirit since she was a young girl. This creativity was first sparked as a Cloverbud 4-H Member at 5 years old, developing imaginative titles for her public presentations. Followed closely by her love of scrapbooking and photography.

Behind the Name

Lacy Road Media comes from the roads that Gabby grew up on and currently resides. Born on Frank Lacy Road, her family moved to the farm on Sherman Lacy Road when Gabby was 12 years old. These are the same locations where her love of photography and design stem.

Good Directions

After 10+ years working in professional marketing and communication roles, Gabby launched her own small business in October 2023, called GabbyG.Co. After a year of business, Glenister felt a rebrand was in order. Lacy Road Media was formally introduced in January 2025.

About Gabby

Nearly thirty years ago, Gabby’s love for agriculture began. She grew up on her family’s farm in Upstate New York, raising and showing hogs, beef cattle, dairy cattle, and dairy goats. Currently, she helps manage her family’s Highway Meadows Farm and their 30 head of homebred, registered Angus cattle.

After earning her degree in dairy science from SUNY Cobleskill, Gabby attended Iowa State University where her love of agriculture grew immensely. At Iowa State, she graduated with her degree in agricultural communications, and Gabby’s career path has directed her to all corners of the ag field.

Destination for Success

Lacy Road Media hosts a wealth of knowledge and experience spanning the marcom field. In 2018, Glenister directed the Coalition to Support Iowa’s Farmers new website build and rebrand – while not even being in the position for a year. She managed email marketing for the New York Angus Association, with performance in 2024 reaching a high 71.3% open rate and 8.5% click rate. Social media management stems throughout Gabby’s decade-long professional career – garnering metrics reaching 497,600 viewers.